The value of a good database

By |2018-01-06T03:53:41+00:00December 16th, 2017|Data management|

The longer I work in fundraising, the more I've come to realize that raising money – and even communicating effectively – is much more difficult when there isn't a good database recording past donations and communications. Many small nonprofits, including congregations, enter gifts and produce tax receipts using Excel or other rudimentary software. They may not have the money to spend on specialized fundraising software, or anyone who knows how to use it, or the time to research better solutions. [...]